Nowadays, it is not a need now to have your website to be responsive (meaning it has to be able to adapt to the various devices’ screen sizes, i.e. PC, tablet, smartphones), but a MUST!
Everything is going mobile. Most users access social networking channels via their mobile. Even for websites, it is a MUST now to build them responsive so it fits nicely onto a mobile or tablet screen.
Have you made sure that all your digital channels are optimized for mobile viewing?