Search Engine Optimization VS Pay Per Click

Many of us always debate about which is more important, which we should invest more time and investment in – SEO or PPC? The former is relatively cheaper but takes a longer time for you to reap the benefits, while you could possibly see immediate results with the latter, but not with a bigger digital marketing budget.

David McBee provided a very amusing and interesting infographic using Dieting VS Plastic Surgery as an analogy!