What Color should your Corporate Logo be?

A recent article on Social Media Today shares about how the color choices of your logo translates into the personality of your brand or company. Refer to the color chart below:

colors, logos, branding
Well, based on the chart, our turquoise Socialosophy logo depicts that we are trustworthy, dependable, strong, wealthy and prestigious!  🙂

It is very important that we do not base our choices just on personal preferences, here are some other common colors and what they signify.

  • Blue: Trust, dependability, and strength.
  • Red: Action and energy; can elicit a passionate response, but also aggression.
  • Yellow: Optimism, positivity, motivation, warmth.
  • Green: Nature and serenity. Can imply good health. Lighter greens = more peaceful. Deeper greens signify wealth or prestige.
  • Purple: Creativity, mysterious, sophisticated.
  • Orange: Energy, friendliness, confidence.
  • Pink: Femininity, excitement, romance, and youthfulness. Light pink has sentimental tones, hot pink has high energy.
  • Brown: Dependability, simplicity. Associated with nature, strength.

To read the full article on Social Media Today, click here.